TV
The Brief: A 30-second script featuring both the Tundra and the Tacoma having fun in the outdoors, showing their unique capabilities in the process.
Written during my internship at Erich & Kallman.
EARLY BIRD
This is a two-part story told through two scripts featuring the same setting with the same characters, one a Tundra driver and the other a Tacoma driver. This approach would allow the efficient production of two commercials.
Which is why, despite being more than what the brief asked for, this script passed internal creative review and was selected by the client to go to audience testing.
HUMBLE BRAG
An epic weekend in the outdoors isn't complete until you brag a little. Of course, it's always important to stay humble.
This spot shows two neighbors keeping it low-key while the trucks do the talking.
PRINT
These were written during my internship at Erich & Kallman and featured in the schools' game day programs and in-stadium digital billboards. The copy references traditions and sayings unique to each school.
CW: Mason Wenzel
Designer: Jonathon Duong
