It's a privilege to own a Gibson. They're expensive guitars. And they deserve to be played. If you own a Gibson and don't play it, then you don't deserve to have it.
Based on anonymous tips left on Gibson's website and phone hotline, Gibbs the Repo Man will reclaim neglected Gibsons from their lazy owners.
AD: Lauren Cervera
CW: Mason Wenzel
Proof of Concept Video: Gibbs's repossessions will be filmed for social content.
Print: This ad lives in dive bar bathrooms, music venues, and guitar stores.
Radio
Proof of Concept Video Script
Experiential: The Gibson Supreme Court
Those whose guitars have been repossessed by the Repo Man must prove their skills in front of the Gibson Supreme Court, led by Axel Steel, Scarlett Riffson, Jackson Wilde, Luna Strummer, and Blaze Hendrix, who will decide if they are worthy of reclaiming their Gibson. If not, a charitable donation to a local arts organization will do just fine. Videos produced during their trials will be packaged into social media content pushing people to use the guitar lessons available on the Gibson app.
